Archive for the ‘indian motorcycles of southwest detroit’ Tag

A Legend Reborn: Indian Motorcycle Unveils the 2016 Scout Sixty

To say Indian Motorcycle has had a tumultuous history would be a major understatement. The brand was founded in 1901 — arguably making it America’s first motorcycle company — and it enjoyed a significant amount of early success, growth, and technological breakthroughs. After World War II took its toll, however, its spot as America’s number one bike manufacturer was snatched up by Harley Davidson, and production eventually ceased in 1953. The nameplate was passed around by a variety of short-lived owners for years, but was eventually put down for good in 2003. Or so we thought.

scout sixty

Indian Motorcycle came back from the dead in 2006, and its 2011 acquisition by Polaris Industries gave it new life. A reliable parent company with financial stability meant that the brand could invest in new projects and technologies, one of which just dropped at the EICMA International Motorcycle Show in Milan, Italy.

It’s called the Scout Sixty, an entry-level cruiser based on the Indian Scout that debuted in 2014. The bike shares its chassis, suspension, and brakes with the classically styled Scout, but it’s been fitted with a smaller, 61-cubic inch (999cc) V-Twin engine to bring the cost down and improve agility. With a starting price of $8,999 in Thunder Black, Indian hopes the Scout Sixty will introduce the company to a new group of customers.

“The Indian Scout has been a stunningly successful introduction for us, with balance, performance and maneuverability that appeals to a broad swath of riders here in America and around the globe,” said Steve Menneto, President of Motorcycles for Polaris Industries. “The new Scout Sixty expands that reach even further to include newer riders and a younger demographic who long to experience the legendary quality and craftsmanship of an Indian motorcycle.”

As far as the specs go, the Scout Sixty creates 78 horsepower 64 pound-feet of torque in U.S. configuration, all of which is channeled to the ground via a 6-speed gearbox. Dry weight is 542 pounds from the factory, but as usual, buyers can choose from a variety of add-ons to personalize their ride to their liking. The Scout Sixty is en route to dealerships now.

Read more at: http://sports.yahoo.com/news/legend-reborn-indian-motorcycle-unveils-101536088.html;_ylt=A0LEV7ja1ExWYn0AYQwnnIlQ;_ylu=X3oDMTByMjB0aG5zBGNvbG8DYmYxBHBvcwMxBHZ0aWQDBHNlYwNzYw–

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Part One: A Closer Look at Indian Motorcycles

Recently, a rival of Harley-Davidson – a Japanese motorcycle company that builds multiple cruising and touring motorcycles – held a recent full-line press event at a rural Georgia country club.

On the first morning of the media gathering, that bike maker lined all of its models up in a shiny row, with the company’s name and logo prominently displayed on large banners posted all around the motorcycles.

As a visiting couple strolled by the display on their morning constitutional, one said to the other, “Wow, honey. Look at all the Harleys.”

That’s the problem a competitor of the Milwaukee-based motorcycle giant faces. In the world of two-wheeled iron, Harley-Davidson is synonymous with big cruiser and touring bikes. Even if a rival makes better machines in the same class, they’re always looked on by anyone outside the enthusiast commune ant as a Harley.

Indian Motorcycles, the Minneapolis based manufacturer is taking on that identity challenge while trying to reestablish itself as a prominent part of global automotive culture. Indian is actually the oldest American builder of motorcycles — beating Harley-Davidson to the market by two years in 1901. But, while Harley survived highs and lows through the years, Indian faded from the business world in 1953.

Harley-Davidson used the rock n’ roll era of the 1950s and the counterculture of the 1960s and 1970s to build its brand identity as the chosen ride of rebels. Indian missed all of that, finally returning to the American market in 2011 as a smaller division of Polaris – a builder of everything from snowmobiles to ATVs.

In the past three years, Polaris’ branding plan focused on one primary goal — letting the world know its back in business and an All-American alternative to Harley-Davidson.

According to Steven D. Menneto, Vice President for Motorcycles at Indian, the company’s plan for the first 18 months of its existence was “to let them know Indian is back.”

“We knew we first needed to establish what we’d build and what styling cues we needed to make our motorcycles distinctly Indian,” Menneto said. “We knew our motorcycles wouldn’t be small. That’s not our brand. We’d make 100 horsepower, liquid cooled engines powering big motorcycles.”

Of course, by 2011 everyone except dedicated riders identifies such bikes with that H-D Bar and Shield Logo.

Menneto, a veteran Polaris executive before taking on Indian, realized ownership by Polaris offered structural support and financial stability. But, the company needed to look beyond the need for that kind of capital buttressing.

“We had and continue to operate with a five year plan,” Menneto explained. “Gradual, planed growth is key to that plan. We could’ve had 1,000 dealers coast to coast, and we could be building at full Polaris capacity. But, we knew it was better to build the brand first.”

Check back in tomorrow for our continued up close look at Indian Motorcycles.

As read on: http://www.craveonline.com/lifestyle/cars-auto-motorcyles/781711-part-one-closer-look-indian-motorcycles