Archive for the ‘google maps’ Tag

Apple CarPlay: New Car Technology

 

If you love your iPhone, then you’ll love Apple CarPlay — a system that mirrors your iPhone’s functionality on your car’s infotainment system. It’s a new feature that’s available on a wide range of new models including Dodge, Chrysler, Jeep and Ram vehicles.

How It Works

Here’s how it works: Plug in your phone with a USB cord and tap the CarPlay icon. You’ll immediately see the familiar Apple interface on the car’s touchscreen. You control CarPlay using the car’s touchscreen, Siri voice commands, steering-wheel controls or traditional knobs and buttons.

The system works well with directions, and we think the maps function is a good replacement for most in-car navigation systems. As for keeping in touch, the system can play voicemails and read or reply to text messages — all via voice command.

Apple CarPlay also gives you lots of options for accessing your favorite music, podcasts and audiobooks, allowing you to call up a playlist, listen to a favorite song on iTunes or call up a popular app such as Pandora, Spotify or Audible.

With its many safety benefits and easy-to-use interface, look for CarPlay to show up on more and more new vehicles.

Drawbacks

Apple’s CarPlay feature isn’t perfect. We do like it but there are a few drawbacks. First, you need a cable. CarPlay doesn’t work without a hardwire connection to the car. The similar system for Android users (called Android Auto) does not need a wired connection. One thing we dislike about this setup is that finding an Apple Lightning cable has become our new hobby and is not fun. Second, the system can freeze or get confused. If you try to do too many things very quickly, the system can freeze or stop working for a few seconds. Lastly, you need a strong cellular signal to keep features like Pandora and Apple maps working well and properly.

While all new technology options are not without a few hiccups in the beginnig we know that the good outweigh the bad and the hiccups will certainly be worked out as technology continutes to improve.

Learn more about Apple CarPlay at: http://www.apple.com/ios/carplay/

Read more at: http://www.autotrader.com/car-video/apple-carplay-new-car-technology-video-252892?LNX=SOMEDFBGENPOST

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Nissan Takes 2014 Rogue Shoppers on Cinematic “Detour” with New Google Maps-Based Virtual Test Drive

NASHVILLE – Nissan today launched “The Detour,” an exciting virtual driving adventure in support of the ongoing rollout of the all-new 2014 Nissan Rogue compact SUV. Available now at nissanusa.com/the-detour, The Detour utilizes Google® Street View, Google® Maps and Google® Satellite API – along with Hollywood-style digital effects and a soundtrack from recording artist M.I.A. – to create a custom test drive experience starting from anywhere around the world.

“Recent studies show that new car buyers today spend nearly twice as much time researching their purchases online than at dealerships – more clicking than kicking the tires, so to speak. So why not bring the two together with an informative and enjoyable test drive in buyers’ own neighborhoods?” said Jon Brancheau, vice president, Nissan Marketing Communications & Media, Nissan North America, Inc. “The new Rogue is off to an amazing start since it was introduced last fall and we expect The Detour to direct a lot of traffic from the website straight to local Nissan dealerships.”

The Detour was created by Critical Mass, Nissan’s lead digital agency, and brings together software from Google®, the talents of Academy Award-winning director of photography Guillermo Navarro, digital production and creative technology from Unit9, and digital effects from Digital Domain/Mothership, an Academy Award-winning digital production company. Together, the partners solved the tricky technical challenges of rendering a photo-real vehicle in real-time as commuters travel their personalized routes and more. The virtual test drive’s soundtrack, worthy of a blockbuster trailer, features M.I.A.’s new single “YALA,” which is available for download on NissanUSA.com.

Critical Mass Executive Creative Director Steve Savic explained, “Since driving the new Nissan Rogue is so exciting, we put people in the action by allowing them to take a drive on their very own street. But we couldn’t shoot the car on every road in the world, so we turned to Google® Street View to give us our set. Working on ‘The Detour’ was like creating an action scene on the most unconventional location ever.”

Optimized for desktops, tablets and smartphones, the virtual test drivers start their cinematic action-adventure by entering their point of origin and destination address or using their current location from the browser settings.

From the driveway to the interstate highways, there are an infinite number of journeys to experience from the driver’s seat of the Rogue. At the end of each drive, users can find their local dealership and schedule a test drive, download the soundtrack on NissanUSA.com, or invite people to try it out by sharing the site and using the hashtag #TakeTheDetour.

For tablet and smartphone users, one swipe of the finger launches the Rogue into mid-air, all based on the user’s current location. To explore further, the site offers some pre-programmed routes around familiar U.S. destinations such as Chicago, Seattle, New York, San Francisco, Las Vegas, and South Florida.

The Detour experience will be supplemented by an online media buy, including homepage takeovers on MSN and Yahoo! and promotion on Nissan’s social media channels.

As read on: http://nissannews.com/en-US/nissan/usa/releases/nissan-takes-2014-rogue-shoppers-on-cinematic-detour-with-new-google-maps-based-virtual-test-drive