Archive for the ‘dodge ram’ Tag

Full size Ram SUV under study

Ram is thinking about building a large SUV to take away some Chevy Suburban sales, according to Fiat Chrysler (FCA) CEO Sergio Marchionne. He was speaking during a conference call, and noted that a large SUV was made possible both by an upcoming redesign, which could lower engineering costs of making the variant, and by having a higher-capacity plant to build them in.

At the moment, General Motors dominates the large SUV market, and competitors such as Ford and Toyota have a small slice of the leftovers. It is unlikely that Ram would manage 50,000 sales per year, much less 100,000, but that could be enough if engineering costs were kept down and it was made on the Ram 1500’s assembly line.

This would be the first Ram SUV; to date, all SUVs have been branded as Jeep, Dodge, and Chrysler.

Mr. Marchionne also said that they would be exploring “some other segments” for the Ram.

Large SUVs are currently very profitable for GM, but part of that may be due to GM’s dominance; if volume went down, profitability would likely follow. However, with over 400,000 large-SUV sales expected for 2015, along with stable gasoline prices, chances are that the market for large SUVs will grow and GM’s volumes will not shrink. One wildcard is Ford’s upcoming aluminum-bodied Expedition.

Read more at: http://www.allpar.com/news/index.php/2015/10/full-size-ram-suv-under-study-30450

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Ram grille change no big deal?

Opinion/Analysis:  it seems to me that the uproar over the new grilles on the Ram Laramie and Rebel is a classic case of making a mountain out of a molehill: a task made more difficult because it starts without a molehill.

Automotive News’ Larry Vellequette and Allpar’s Daniel Bennet have written about the change, saying it’s a sign that the Ram brand is suffering from an identity crisis. Their argument is that Ram trying to further distance itself from Dodge by moving away from the crosshair grille and the ram’s head badge.

The more likely reason for the change is to let buyers know this is a new Ram pickup [as alluded to by designer Greg Howell].

How long has the Ram pickup used the same general grille design with only very small changes that most consumers won’t even notice? Since Ram became a separate brand five years ago? In fact, the same general grille design was used on the last model year of the Dodge Ram pickup.

Maybe it’s time for a change?

The fact the new grille’s first appearance on a regular production truck came on the top-of-the-line Laramie is an indication that Ram is looking to persuade owners of earlier premium Ram pickups to trade their old truck by making the new truck visibly different.

When I was young, grille changes were an annual event, making each new model distinct from those that came before. Automakers don’t do that any more, but a change after six years seems reasonable.

The use of the prominent “RAM” on the Rebel’s grille is similar to what Ford has done on the Raptor, which has a big “FORD” on the grille instead of a blue oval. It sets the special truck apart from other models.

As for the large RAM on the tailgate, name a pickup brand that hasn’t done this at one time or another.

In short, there’s no identity crisis required to explain the change.

As far as establishing a brand identity, I would imagine that if you asked most male consumers to complete the phrase “Guts, Glory…”, most would say “Ram.” They might even try to sound like Sam Elliott. That’s successful branding.

Worries about losing the classic Ram logo would seem to be unfounded. A look at the interior shows the familiar shield is right in  the center of the steering wheel. Considering that it’s much less costly to change a small badge than it is to change a grille and tailgate, one would assume any effort to rebrand would include that change.

Consider the ProMaster City. While the big ProMaster was already in production, it would have been easy to change the small van’s grille and badging. Yet the ProMaster City has Ram shield badges front and rear.

Now consider at the two brands’ product lines: Ram has pickups, chassis-cabs and commercial vans (ProMaster City is clearly targeted at businesses). Dodge has passenger cars, family minivans and SUVs. The only Dodge fleet vehicles are special purpose, such as the Charger Pursuit and the Durango SSV. There isn’t any overlap, even in the same showroom.

It was Chrysler, not Fiat, that originally pushed for a retail network in which as many dealers as possible sold all the Chrysler brands.

If anyone is worried that Ram is phasing out the Ram logo, the first question that comes to mind is “Why would they?” The brand name is Ram; what else are they going to use?

It’s unlikely that Bob Hegbloom, Sergio Marchionne or Olivier Francois lose much sleep over whether dealers or consumers call the truck a Ram or a Dodge Ram. FCA US and people can call it anything they want as long as it changes hands from the first group to the second group in large quantities, and Ram U.S. sales last year were the best since the all-time record year of 2003 and missed setting a new all-time Graham/Dodge/Ram sales record by just 9,583 sales.

In the end, the grille change isn’t a quest for identity or an escape from the shadow of another brand. It is a relatively inexpensive styling change made by a brand that seems comfortable enough in its own skin to try something new.

Read more at: http://www.allpar.com/news/index.php/2015/03/relax-ram-grille-change-no-big-deal

Ram named an All-Star for second consecutive year

Every year, the editorial staff of Automobile magazine selects its ten favorite passenger vehicles and names them All-Stars. For the second year in a row, the Ram 1500 pickup is one of their selections. It’s also the only truck on the list.

This makes four times time the Ram has been named an All-Star in the past five years.

According to the editors, “…The Ram 1500 defies the limitations of a pickup truck, continuing a spirit of innovation that began in the mid-1990s, when Chrysler introduced the big-rig grille and reinvented the way pickup trucks look. Now the Ram has the best chassis in the business, with a coil-sprung rear suspension that offers a settled ride even with an empty bed. The list of options and the refined interior rival those of a luxury car. And a new diesel engine—the only one available on a light-duty pickup—achieves the fuel economy of a mid-size crossover….”

This year, for the first time, the magazine’s staff took all 10 winners on a great American road trip, from Automobile’s editorial offices in Ann Arbor, Michigan, to New Orleans, Louisiana. Read about the trip online at automobilemag.com.

“The Automobile Magazine All-Star award doesn’t just focus on all-new trucks, but all current model trucks, and the results place our Ram 1500 at the top…,” said Reid Bigland, President and CEO – Ram Truck Brand.

As read on: http://www.allpar.com/news/index.php/2014/04/ram-named-an-all-star-for-second-consecutive-year

Motor Trend Truck of the YEAR!!

The ALL New 2010 Dodge Ram is Here
What makes the ALL-NEW 2010 Ram Heavy Duty Motor Trends Truck of the Year?
EVERYTHING!

5.7L Hemi V8/6.7 Cummins Turbo Diesel
Diesel exhaust brake – All-New Crew Cab – Mastery of towing and hauling – Power Wagon
All new Interior – Longest lasting, most durable ParkView rear back up camera – Uconnect System
Trailer brake controller – All-New Design

Visit our Knowledgeable Sales Staff at
Dick Scott Dodge in Plymouth and Dick Scott Motormall in Fowlerville
and take advantage of our great financing options Today!

It’s like winning the Super Bowl when you drive away in your All-New Dodge Ram Heavy Duty!

Motor Trend Truck of the Year!

The ALL New 2010 Dodge Ram is Here
What makes the ALL-NEW 2010 Ram Heavy Duty Motor Trends Truck of the Year?
EVERYTHING!

5.7L Hemi V8/6.7 Cummins Turbo Diesel
Diesel exhaust brake – All-New Crew Cab – Mastery of towing and hauling – Power Wagon, All new Interior – Longest lasting, most durable ParkView rear back up camera – Uconnect System, Trailer brake controller 
All-New Design

Visit our Knowledgeable Sales Staff at
Dick Scott Dodge in Plymouth and Dick Scott Motormall in Fowlerville
and take advantage of our great financing options Today!

It’s like winning the Super Bowl when you drive away in your All-New Dodge Ram Heavy Duty!