Archive for the ‘dealership’ Tag

Quality Built into Each 2015 Chrysler 200

Quality is typically at top of mind for anyone looking to buy a new vehicle. Here are some of the ways Chrysler Group has made quality front and center in the development of its all-new 2015 Chrysler 200.

Before they are shipped to dealers, shiny new Chrysler 200 sedans pass through the Sterling Heights (Mich.) Assembly Plant’s (SHAP) newly-added Quality Assurance Center in the final step of the vehicle’s exhaustive quality process.

Randomly selected vehicles are scrutinized each day in the first-of-its-kind Quality Assurance Center, which conducts quality audits and detailed technical measurements on more than 400 vehicle functions (such as heating, cooling, emissions, fit-and-finish) and houses a material laboratory staffed with an on-site chemist.

“We’re confident the 2015 Chrysler 200 will make a strong first impression with customers,” Doug Betts, Senior Vice President—Quality, said. “The all-new sedan benefits from a significantly enhanced quality process at the plant that’s part of our commitment to World Class Manufacturing. Quality and customer satisfaction are part of everyone’s job.”

About one and a half years ago, team leaders at SHAP started analyzing and planning how they would build the all-new Chrysler 200. SHAP employees identified and implemented approximately 3,500 quality controls into the assembly process before the first customer vehicles were built.

“The goal is to design each workstation so it’s impossible to make a mistake,” Betts explained. “The best expert on how to error-proof a specific assembly job is the person who does it every day – that’s why it’s so important to have all workers engaged in World Class Manufacturing.”

While the primary objective is to prevent issues from occurring in the first place, the plant also increased the number of dedicated quality inspectors from 22 to 50 as an extra layer of protection for customers.

The all-new body and paint shops make SHAP one of the most versatile and flexible facilities within the Company, significantly enhancing the quality and consistency of each new car.
Large Image

A 2015 Chrysler 200 is measured and inspected in the Metrology Lab at the all-new Body Shop in Chrysler Group’s Sterling Heights (Mich.) Assembly Plant. (2014)

Like other Chrysler Group assembly plants, SHAP also constructed a state-of-the-art metrology center in preparation for the new vehicle launch. The metrology center is a high-tech laboratory with a clean room environment that allows engineers to find the root cause of any build variations – even when components appear perfect to the naked eye. The lab uses a complex set of fixtures, which mimic the body shop’s process, plus laser scanners and blue light fixtures to measure and create 3-D digital models. All of these tools are used to find and resolve any fit-and-finish issues before customer vehicles are built.

The attention to detail and quality controls at the plant represent the final steps in a quality process that begins with the inception of each vehicle program at Chrysler Group.

The Chrysler team conducts extensive research with current customers – and competitors’ customers – to set the vehicle targets for things such as performance, safety, fuel economy and quality.

This includes the company’s Perceived Quality Team that works with designers, engineers and suppliers to enhance the fit-and-finish, surface quality, material options and even the sound quality of moveable parts like doors and storage bins. Customers make judgments on a vehicle’s quality the first time they see and touch a car, whether it’s at an auto show, dealership or neighbor’s driveway; the Perceived Quality team is tasked with making sure customers receive a strong first impression on the quality of the 200.

In final preparations for the market launch, a development fleet of 200 sedans undergoes testing, day and night, on all kinds of road surfaces, at high and low altitudes and through blizzard conditions, as well as dry, desert heat. All that testing adds up to more than 17 million validation miles, including tests done in Chrysler labs, at the proving grounds and on public roads.

Some of the most punishing tests take place inside the Chrysler Technology Center on the Road Test Simulator (RTS). It recreates the abuse vehicles endure at the hands of a 95th percentile customer – meaning a customer who drives the vehicle in more severe conditions than 95 percent of all drivers. The RTS recreates a wide range of on-road and off-road driving surfaces and puts a lifetime of wear-and-tear on a vehicle in one month’s time.

Continually improving its test methods, the 200 is one of the first Chrysler Group vehicles to be evaluated on the newly built Lateral Load Test Track at the automaker’s Chelsea (Mich.) Proving Grounds. The Lateral Load Test Track recreates the type of suspension stresses that a vehicle gets after years of hard-driving on twisty roads that are more common in Europe. To validate the 200’s durability, development vehicles were run through the new track approximately 40,000 times, which simulates millions of rigorous miles and contributes to excellent long-term ride and handling characteristics.

Multimedia touchscreens and controls increasingly influence customers’ overall quality satisfaction. The award-winning Uconnect systems, available in the Chrysler 200, also receive thorough test drives as technicians work through an extensive checklist to validate the functionality and reliability of the system as well as how compatible it is with a wide variety of mobile phones, music players and other media devices.

The 2015 Chrysler 200 comes with a five-year/100,000 mile limited powertrain warranty and roadside assistance, in addition to three-year/36,000 mile bumper-to-bumper coverage.

As read on: http://www.chryslergroup360.com/featured_news/quality-built-into-each-2015-chrysler-200/

Advertisements

Dealer Concepts partners with Dick Scott Automotive Group for QR-code blitz

Dealer Concepts, a leader in providing innovative customer retention and marketing programs, today announced its partnership with Dick Scott Automotive Group of  Plymouth, Mich., to provide full-scale QR-code promotions at each of its dealer locations.

QR codes are a visual representation of a website address, YouTube video, Google Map, vCard, or links to social-media sites.  Dick Scott Automotive Group is one of Michigan’s first dealers to support this technology with a full-marketing campaign.  Each Dick Scott location will feature banners, loyalty cards, T-shirts, and cut-out displays featuring their custom QR code.  The dealership also plans to display a 10×10 QR code outside its Plymouth location.  The QR codes will direct consumers back to Dick Scott’s website for the latest offers and promotions.

“Since 70 percent of all phones sold today are Smart Phones, it makes good business sense for us to embrace this technology,” said Nichole Scott, director of operations, Dick Scott Automotive.  “Our goal is to make it as easy as possible for our customers to have access to the latest discounts and specials.  QR codes are the perfect solution. We are very excited about this promotion and committed to making it a success.”

Dick Scott selected marketing and retention leader Dealer Concepts as their partner for this project.  Dealer Concepts recently launched QR-etention® – a program that generates custom QR codes for automotive dealers.  QR codes can be featured on any marketing item, including Dealer Concepts’ award-winning loyalty key tag.  The goal of the program is drive consumers to the dealer’s website to help generate more leads, sales, service appointments and eventually more profits.

“Most dealers who use this technology just adapt black and white QR codes,” said Andy Wolfe, managing partner, Dealer Concepts.   “Dealer Concepts takes it to the next level by branding a QR code for each specific dealer.  Dick Scott Automotive is one of the first dealers we know of to take advantage of this concept.”

“There is energy and excitement again about the auto industry,” continued Wolfe.  “All of that translates into what we’re seeing at the dealership level.  Dealers are looking for new and innovative ways to attract and retain customers.  QR codes are the perfect solution –  it’s a fun and cost effective way to drive traffic to your website and ultimately increase sales.”

DEALER CONCEPTS, LLC

Founded in 2000, Dealer Concepts is operated by a staff with more than 85 years of combined experience in targeted marketing for automotive dealers.  The company provides innovative and timely customer retention and loyalty programs to more than 5,000 dealerships and service centers worldwide.  Dealer Concepts is committed to providing clients with a constant competitive advantage in the market place through products like the award winning Punch-A-Deal® Key Tag and Loyalty Rewards® software that currently has more than 18 million units in circulation.  To find out more about Dealer Concepts product and programs, please call 1-866-GET IDEAS or visit http://www.dealerconcepts.com.

DICK SCOTT AUTOMOTIVE GROUP

Dick Scott Automotive Group is a family-owned group of dealerships that includes Dick Scott Chrysler Dodge Jeep in Plymouth; Dick Scott Motor Mall in Fowlerville; Dick Scott Nissan and Dick Scott Classic Motorcycles in Livonia.  To find out more about Dick Scott Automotive Group visit http://www.dickscott.com.

As read on: http://dealer-communications.com/product-news/marketing-and-retention-leader-dealer-concepts-partners-with-dick-scott-automotive-group-for-qr-code-blitz/