Archive for the ‘2014 north american international auto show’ Tag

More People Went to the Detroit Auto Show Than Live in Detroit

Attendance for this year’s Detroit Auto Show was the highest in a decade, with official figures exceeding the actual population of Detroit.

With over 100,000 attendees on the final day of the show, the figure for total ticketed attendance sits at 803,451. That number is significantly beyond the 701,475 population of the city of Detroit, which has been on a downward spiral for Decades.

That number is the best since 2003 when total attendance hit 838,066. At that time, Detroit’s population was 926,903.

The surge in attendance comes as part of a major push by show organizers as the event celebrated its 25th year since it officially changes its name from the Detroit Auto Show to the North American International Auto Show. The show venue, Cobo Hall, is also in the midst of a $300 million renovation project.

“We’ve come a long way in 25 years,” said NAIAS Chairman Bob Shuman. “It was a privilege this week to see some of the members of the 1988 auto show committee, like David Fischer, Ken Meade and Gordon Stewart, who developed the plan that turned our show into one of the top in the world.”

“This was a special show, and everyone knew it,” continued Shuman. “The industry is healthy, the products and technology are spectacular, and confidence is high. It would be difficult to find a more exciting or more important two weeks than what we just experienced in the auto industry here on Detroit’s world stage.”

In addition to the impressive attendance, other NAIAS highlights for 2014 include the attendance of 5,169 journalists from 60 countries and the premieres of 50 vehicles. In total, the economic impact of this year’s show is estimated to be $365 million.

As read on: http://www.autoguide.com/auto-news/2014/01/people-went-detroit-auto-show-live-detroit.html

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The Original Scat Pack Auto Show Debut

Old-school enthusiasts first fell in love with the original and iconic Dodge Scat Pack vehicles at auto shows across the country during the late 1960s and early 1970s. Today, a new generation of car lovers is being initiated to the reborn Dodge Scat Pack at events such as the North American International Auto Show (NAIAS) in Detroit, Mich., open to the public January 18 – 26.

The Dodge brand display at Detroit’s COBO Center will host a special 2014 Dodge Challenger — a member of the revived “hive,” which also includes a 2014 Dodge Charger and 2014 Dodge Dart, all modified with new Scat Package Performance Upgrade kits that will soon be available for Dodge owners who want to flex a little muscle. The COBO venue is fitting: It was at just such events as the 1968 Detroit Auto Show at COBO that the famed inaugural Dodge Scat Pack vehicles — the Dodge Charger R/T, Dodge Coronet R/T, Dodge Dart GTS and Super Bee — first wowed crowds.

Those original Dodge Scat Pack vehicles traveled the circuit from 1968 to 1971, hitting auto shows not only in Detroit but also other major cities, like Chicago, New York and L.A., as well as many state fairs. Collectors would likely give their right arms for one stunning vehicle that traveled the circuit: a 1968 Coronet R/T convertible, yellow with a blacked-out hood — the original Super Bee car.

“The crowds were so excited,” recalled Andy Agosta, a retired Dodge marketing executive who worked for the brand during the Dodge Scat Pack’s birth. “We displayed Scat Pack vehicles in all the hot colors — HEMI® Orange, Top Banana, Go Mango and Plum Crazy. All the cars had the Bumble Bee stripes. The displays were a big hit and played an important role in the popularity and reputation of the Dodge Scat Pack program.”

Another highlight of early Dodge Scat Pack auto show displays was the presence of the Dodge Safety Sheriff, Joe Higgins, who advised Dodge owners in TV and print ads, “Ya’ll drive careful now, hear?”

“We featured the safety sheriff at the 1969 Chicago Auto Show, with cutouts of his face that fans could wear,” remembered Agosta. “Joe signed so many autographs his hand went numb.”

Dodge spokesmodels also traveled the auto show circuit, answering questions about the Dodge Scat Pack vehicles while garbed in the latest fashions — adorned prominently with the Dodge Scat Pack logo, of course. Marketing materials such as “Run with the Dodge Scat Pack” bumper stickers were produced, rapidly becoming mementos much sought after by clamoring show attendees.

One exceedingly rare marketing knickknack was the Dodge Scat Pack Mini-Tickler, a unique piece of costume jewelry that was produced in numbers of fewer than 1,000 and distributed to Dodge spokesmodels and female members of the Dodge Scat Pack club (“For all the scat kittens who swing with the Scat Packers …” began the oh-so-1960s marketing copy).  An original piece was recently valued at $800.

The modern-day Dodge Scat Pack is getting much the same treatment as its acclaimed predecessors. Dodge spokesmodels, outfitted in retro attire — emblazoned with the Scat Pack logo, and specially reproduced versions of the Mini-Tickler — will be a fixture at auto shows throughout 2014, providing information about the new Dodge Scat Package vehicles and performance upgrade kits on display.

The reincarnated Dodge Scat Pack vehicles and display will be coming soon to an auto show near you — ready to quicken the pulse of fans of the original lineup and to fuel the passion of a new generation of enthusiasts.

For more information on the Dodge Scat Pack, visit http://www.scatpackforums.com.

As read on: http://blog.dodge.com/features/original-scat-pack-auto-show-debut/

Stryker Green Debuts on 2014 SRT Viper at North American International Auto Show

Latest high-impact, hand-painted, show-car quality exterior color is available across Viper model lineup

· New ‘Grand Touring’ package brings standard Nappa leather seats, sophisticated chassis electronics and exclusive paint colors to the Viper’s entry price class

The newest, high-impact exterior paint color for the SRT Viper was shown today for the first time at the North American International Auto Show in Detroit.

The Chrysler Group’s SRT (Street and Racing Technology) brand introduced “Stryker Green,” an evolution of the iconic Snakeskin Green exterior color that first appeared in 2008, which features enhanced green and yellow pigments and a “liquid mercury” appearance. The color is the perfect choice for SRT enthusiasts that want to take their SRT Viper to the next level of exclusivity with a vivid and unique color that reflects light to show off the dramatic curves of the Viper.

“We’re continuing to develop and build unique, low-volume, special-edition colors for the Viper that adds to the exclusivity of our American-built flagship supercar,” said Ralph Gilles, President and CEO, SRT Brand and Motorsports. “Every SRT Viper is painted with a process that is very similar to what we use for our show cars. The application of the new Stryker Green exterior paint is a very detailed and intricate process, taking approximately eight hours to complete. The process first starts with a base color coat followed by a green-tinted mid-coat and topped off with a clear finish. Each coat application adds depth and accentuates the curvature of the Viper’s exterior design.”

Also making its debut on the 2014 SRT Viper is the Grand Touring (GT) special package featuring standard Nappa leather seats, five-mode Electronic Stability Control and the two-mode Bilstein® DampTronic Select suspension, both previously only available with the Viper GTS price class. The GT option package will be limited to the new Stryker Green and Venom Black exterior colors.

Stryker Green exterior color will be available starting in February on the Viper GTS price class, and the SRT price class with the new GT package.

The SRT Viper isn’t just the ultimate supercar, it’s also a perfect canvas for high-performance parts and accessories from Mopar.

This Moparized SRT Viper showcases lightweight carbon fiber components with an exposed carbon fiber performance X-Brace, which is almost 50-percent lighter than the production version with the same strength and functional stiffness.

Additionally, a prototype aero package has been fitted to the show car with a Mopar carbon fiber rear wing and extended front corner splitters.

About SRT Viper

The fifth generation of iconic American-built supercar returned in 2013 as the SRT (Street and Racing Technology) brand’s flagship performance machine with more power and performance, superior craftsmanship, new technologies and creature comforts. Power from the all-aluminum, 8.4-liter mid-front V-10 engine delivering 640 horsepower and 600 lb.-ft. of torque – the most torque of any naturally aspirated sports-car engine in the world, combines with triple-digit weight reduction to produce the best power-to-weight ratio of any Viper ever. Standard safety features include electronic multistage stability control, traction control and new 4-channel anti-lock brake system (ABS).

The iconic supercar is hand-built at the Conner Avenue Assembly Plant in Detroit – the Viper’s home since 1995. Both SRT Viper and SRT Viper GTS models offer new interior and exterior designs incorporating premium materials and new exterior surfaces with aerodynamically functional details that are beautifully integrated into the high-tech carbon fiber and aluminum skin. On the inside, designers and engineers strived to rethink all its touch points and upgrade all its material appointments and

technologies. The Viper GTS model adds many premium features including a leather wrapped interior, five mode electronic stability control and a two mode adjustable suspension.

About SRT Brand

The Chrysler Group’s SRT brand uses a successful product development formula featuring five proven hallmarks: awe-inspiring powertrains; outstanding ride, handling and capability; benchmark braking; aggressive and functional exteriors and race-inspired and high-performance interiors; to remain true to its performance roots.

The 2014 SRT lineup features five vehicles that are world-class performance contenders and bring the latest in safety technologies and creature comforts. The Chrysler 300 SRT, Dodge Challenger SRT, Dodge Charger SRT and Jeep® Grand Cherokee SRT join the flagship SRT Viper, which made its highly anticipated return to the high-performance sports car market in 2013.

As read on: http://www.autoblog.com/2014/01/12/srt-viper-stryker-green-grand-touring-package/

Sergio: Wrangler and Alfa

“To redesign the Wrangler is the riskiest thing you could do… if you’re talking about stubstantially upgrading the Wrangler… yes.”  So said Chrysler CEO Sergio Marchionne at today’s “executive briefing,” webcast live from Cobo Hall in Detroit.

There have been debates over the knockdown windshield and removable door. “I don’t know how many people who own Wranglers have ever done that.” Still, Jeep can’t remove those attributes, even though the vehicle must be lightened and the powertrain must be updated. “You can update it, but you can’t change it.”

Full implementation is less than 24 months away. Volume is a problem, especially since the company has committed to not making Wranglers (for North America) outside of Toledo.

As for the Cherokee, Mr. Marchionne said they still needed a larger market share, but that he thought they could achieve it.

“There’s a brand new lineup of products coming out of Alfa Romeo that you will see in 2015.” These will be sold from Alfa Romeo dealerships.

As read on: http://www.allpar.com/news/index.php/2014/01/sergio-wrangler-and-alfa

Chrysler’s completely redesigned 200 caught uncovered

Preparing for a big debut at the Detroit Auto Show next month, the all-new 2015 Chrysler 200 was out for a late-night photo shoot fully undisguised, and our spy shooters were there to capture its all-new design completely uncovered. While there’s no camouflage, the cover of darkness proved to be almost as effective, but we still get a good idea of what this former sore spot in the brand’s lineup will look like after its clean-sheet redesign.

The first thing we notice is the stylish four-door-coupe roofline doing its best to impersonate something like the Audi A7, or maybe the Volkswagen CC. The front-end styling is a departure from recent Chrysler designs with narrow headlights and an equally short, chrome-trimmed grille. In profile, the bullet-nosed 200 is somewhat reminiscent of the Tesla Model S. This new design language should definitely help the 200 get noticed in a segment filled with hot sellers like the Toyota Camry and Honda Accord, as well as more stylish offerings like the Ford Fusion and Mazda6.

Our spies also caught up with the 200 testing in daylight and got some good shots of the interior. The instrument panel design looks similar to what is found in the Dodge Dart, including the oversized instrument gauges and possibly even the LED accent lighting. We would have to assume – and hope – this prototype is a test model due to its small touchscreen display, as Chrysler’s 8.4-inch screen would look much better in its place. The center stack and console are clean with minimal buttons and knobs, but we do see a rotary gear selector, which may confirm reports from last year that suggested the 200 will use a nine-speed automatic transmission to help hit 38 miles per gallon on the highway.

There’s no official word yet on powertrain, but we’ll get our first up-close look at the car in less than a month.

As read on: http://www.autoblog.com/2013/12/13/chryslers-200-spy-shots-uncovered/?utm_medium=twitter&utm_source=twitterfeed&ncid=edlinkusauto00000016&ts=1386948070