Archive for the ‘2014 indian chief’ Tag

Polaris reintroduces Indian motorcycles

2014 indian line-up copy

Three years ago Polaris Industries bought the historic Indian motorcycle brand and vowed to make it roar again.

The results of that boast have hit the streets, in the form of three mighty machines — the Indian Chief Classic, the Indian Chief Vintage and the Indian Chieftain.

The rollout represents a roll of the dice for the successful powersports company, which has managed to bring the three entirely new motorcycles to market in 27 months from concept to showroom — about half the time most companies take to develop a new bike.

Also, impressively, Polaris has done it at a price.

The company’s previous owners were selling the Indian Chief Vintage at $36,000. The 2014 model starts at less than $21,000. The Indian Chief Classic, the entry-level unit, costs under $19,000. The top-of-the-line Chieftain costs $22,999.

“We thought Indian was a great opportunity to create a high-quality bike with classic styling, true heritage and modern technology,” said Steve Menneto, Polaris’ vice president of motorcycles. “We wanted a great cruiser with real value, but it had to be a quintessential Indian.”

Indian began building motorcycles in 1901, and had a storied run, fielding the first V-twin engines and dominating the American racing scene well into the 1950s, when the original company went out of business. Multiple other attempts were made to re-start the historic brand, many resulting in new Chiefs hitting the road.

But the company gradually lost ground to its chief rival, Harley-Davidson, in part because it was slow to modernize. A joke inside the motorcycle community was that if you wanted a new Indian, buy a 40-year-old Harley.

No one will accuse the new owners of failing to bring the new lineup to modern standards.

The Chieftain features a keyless ignition, cruise control, an audio system that raises and lowers the volume as the bike speeds up and slows down, an iPod plug-in and an electronically adjustable windscreen. The dashboard offers the standard information, but also fuel range and tire pressure. The rear shocks are adjustable, providing a smoother ride when you carry a passenger.

Indian’s three new motorcycles are powered by a massive, 111-cubic-inch Thunderstroke engine, which delivers a studly 119 foot-pounds of torque. (Indian does not release horsepower figures. And you don’t want to know the gas mileage.) Each model is laden with leather fixtures and heavy metal, encrusted with chrome, and weighs over 800 pounds.

And though the Chieftain is the first Indian built with a fairing and hard-sided saddlebags, all three of the 2014 bikes sport the traditional Indian “war bonnet” on the front fender and the elegant fender skirts that recall the company’s 1930s glory days.

Polaris, based in Minnesota, launched the Victory line of street bikes 14 years ago, adding to its successful lineup of recreational off-road vehicles, snowmobiles and jet skis. That gave the company deep pockets to redevelop the Indian brand. Total Polaris revenue for 2012 was $3.2 billion, and 2013 is expected to show growth of 15% to 16%.

UPDATED Nov. 18, 2:20pm:

The company has not yet announced a Los Angeles dealer, and is relying for west coast sales on partnerships with dealers in Fresno, Dublin and Hollister, Ca., and in Las Vegas.

But Indian does offer an innovative “Fly & Ride” program, which offers a $250 rebate to any buyer who wants to fly in to a dealer area and ride home on a new motorcycle.

Building a successful dealer network will be key to Indian’s chances in the market. The company is on track to have 140 U.S. dealers on board by the end of the year. Dealers seem pleased with the new lineup.

Kevin King, General Manager of Arlen Ness Motorcycles in Dublin, Calif., said the new machines have exceeded dealer expectation and are a hit with buyers.

“They’re moving very well,” King said. “We have retailed everything they’ve sent us, and I could have sold many more if we’d had more.”

King said the buyers are men, 40 and older, and “seasoned, veteran riders.” He also said most are former or current Harley-Davidson owners, and 70% of them are buying the top-of-the-line Chieftain.

That profile fits new Indian buyer Ron Bruno of Corte Madera, Calif. He owns several Harleys, as well as a Ducati MultiStrada, and sold a BMW to make room in his garage for a 2014 Chieftain.

“I wanted to be part of the rebirth of the Indian brand,” said Bruno, 51, who is director of human resources for a retirement community. “I was blown away by the styling, and I had confidence in Polaris because of the success they’ve had with Victory.”

After 500 miles on the new Chieftain, Bruno said, “There’s nothing I want to change on this bike.”

With the rebirth of Indian, the company is aiming to take a bite out of the heavy cruiser market, which is dominated by Harley-Davidson.

Menneto’s ambition is to take 10% of the heavyweight market away from Harley within three years.

“We have a phenomenal competitor in Harley-Davidson,” he said. “But we can do that.”

For new owner Bruno, the difference between the two legendary American brands is one of emphasis.

“Harley is still making classic cruisers,” he said. “They have modern features, but at the end of the day it’s a motorcycle you could have bought in the 1960s. Indian is a modern motorcycle with classic features. They’ve switched the paradigm.”

Is that a winning formula? King, the dealer, thinks so.

“We sell a fair number of used Harleys, and I wish Harley-Davidson no ill will at all,” he said. “But they need to look very seriously at the competition.”

As read on: http://www.latimes.com/business/autos/la-fi-hy-indian-rides-again-20131115,0,7733382,full.story#axzz2lCZa3smH

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Polaris Factory Authorized Clearance Event!

Don’t miss the Polaris Factory Authorized Clearance Event going on NOW!! Whatever your passion, Polaris has the industry-leading products that will exceed all of your needs. There is no better time to get your hands on the machine of your dreams! Stop in Today or visit http://www.DickScottClassicMotorcycles.com to see all that Polaris has to offer!

Stop by our Dealership to see the New 2014 Models as they arrive!
We have many 2014’s already here and the NEW 2014 Indian’s will be here early September so Watch our Facebook Page, Twitter and Blogs for their official arrival date!!

polaris-event

Announcing the New 2014 Indian Chief Classic, Chief Vintage & Chieftain

America’s first motorcycle company, Indian Motorcycles, came roaring back to life Saturday night at the annual motorcycle rally in Sturgis, S. Dakota, where the company unveiled not just one, but three new models to challenge market leader Harley Davidson.

The new bikes combine Indian’s iconic styling with modern technology features like a new Thunderstroke 111 engine, keyless ignition, electronic throttle, Bluetooth smartphone connectivity and a windshield that powers up or down.

The ambitious rollout by parent Polaris Industries, the $3.2 billion-a-year maker of snowmobiles and all-terrain vehicles, comes after a series of false starts by previous owners in the 60 years since Indian went bankrupt.

One big difference is the price: Polaris repositioned the brand to go head-to-head with Harley by cutting thousands of dollars off the sticker of each of its new models.

The new lineup includes the Indian Chief Classic, starting at $18,999; the Indian Chief Vintage, at $20,999, and the Indian Chieftain, at $22,999. Until now, Indian bikes were priced as high was $37,000 but suffered from marginal quality. They will arrive in dealerships in September.

The new Indian Chief Classic is a pure, powerful cruiser featuring iconic styling like valanced fenders, leather saddle, classic tank-mounted instrumentation, tear-drop fuel tank design, and sculpted and lighted front fender war bonnet, along with bells and whistles like keyless ignition, antilock brakes, cruise control, throttle-by-wire and dual exhaust.

The Indian Chief Vintage offers soft-sided leather bags, leather fringe, chrome fender tips, vintage chrome badging on the front fender and a quick-release windshield for easy installation or removal.

The Indian Chieftain is the first Indian to offer a molded front end, or fairing, with integrated driving lights, and a power windshield. Standard features include hard saddlebags featuring remote locks and quick-release anchors, a high-output audio system featuring integrated Bluetooth smartphone connectivity, and a tire pressure monitoring system.

“Indian always has been thought of as a classic cruiser,” said Steve Menneto, Polaris’ vice president of motorcycles. “What we’ve been saying from day one is we are going to be true to Indian’s roots. They were very innovative and progressive back in the day.” Referring to the Chieftain, he said, “This bike exemplifies how we are going to go in new directions. It shows where we’ve been and where we’re going.”

“It’s been a grueling, exciting and very expensive 27 months,” said Polaris chief executive Scott Wine. The company spent nearly $100 m to develop the bikes, he said.

“When we acquired Indian Motorcycle two and a half years ago we set out to capture the heart, soul and legendary heritage of this iconic American brand and then infuse it with unparalleled design, engineering and state-of-the-art technology,” said Wine. “On Saturday night we revealed three stunning new Indian Chief models that represent the results of our journey and the future of this brand. It was a triumphant day for all of us.

The Sturgis motorcycle rally was a fitting location for the unveiling since the event, which typically draws 400,000 bikers a year, was founded in 1938 by a local Indian dealer, Clarence “Pappy” Hoel. “We wanted to connect to our heritage,” said Menneto.

The company is quickly adding dealerships, and expects to have 125-140 North American and 70 international dealers by year end. Demo rides will be available starting later this month.

As read on: http://www.forbes.com/sites/joannmuller/2013/08/04/indian-motorcycle-unveils-three-new-models-in-bid-to-take-on-harley-davidson/