Archive for March, 2019|Monthly archive page

How Long Do Tires Last?

When do you need to replace your tires? We would expect at least 50,000 miles from the tires that come with any new vehicle, but tire life depends on many factors. Here are some broad guidelines.

Among the factors are the quality of the tire, whether it is a performance summer tire or an all-season tire, the type of car it is mounted on, the treadwear rating — that is, the expected length of tread life — and how the car is driven. Performance rubber may grip like leeches on dry pavement, but it tends to wear out faster than tires with less rolling resistance. If you drive your vehicle like you just stole it, that also will wear the tread faster. The Tires and Wheels articles in the Service & Repair section will help you sort out the different types of tires and which is best for your driving style.R

Driving a car whose wheels are out of alignment will lower your tire’s lifespan, as will driving for extended periods on tires below their recommended pressure. (The latter practice also costs gas mileage.) If your vehicle maintenance seldom includes tire rotation, that also can accelerate wear, especially for the front tires on a front-wheel-drive vehicle. They not only carry most of the vehicle’s weight but also carry most of the load in braking, cornering and jackrabbit starts.

Though we would expect at least 50,000 miles from original-equipment new tires (and quality replacement tires), the reality can be quite different. Owners of late-model Honda CR-Vs have complained to us, for example, that they had to replace all four new tires around 20,000 miles. We also hear complaints from people who bought replacement tires that were supposed to last 50,000 miles or more but were good for only 30,000 miles. In other words, there are no promises.

Some additional guidelines: You don’t have to spend lavishly on tires, but don’t automatically buy the cheapest ones either. Tires are the only part of your vehicle that are supposed to touch the ground, so make sure they’re up to the task. Choose tires that have high treadwear and traction ratings, and bear in mind that performance tires with higher speed ratings may not last long. For most cars, a balanced combination of wet traction, ride comfort, low noise levels and a high treadwear rating will probably be your best bet.

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How to Drive Safely in Strong Wind and Rain

Driving in conditions that involve strong wind or heavy rain can be relatively common and may not be the most pressing safety concern for many drivers, but Travelers safety professionals know that driving in severe weather can significantly increase the risk of a dangerous situation for you, your family and other drivers. Severe weather demands your undivided attention, so be sure to reduce driving distractions by turning the radio down and turning off and stowing your phone to help you keep your attention fully on the road. Keep in mind that sometimes the best decision you can make is to avoid driving altogether and to stay off the road completely until the weather clears.

Driving in Heavy Winds

Wind may not seem like it can present a significant risk, but strong wind deserves special consideration from drivers. Strong wind can occur just about anywhere, but it can be more common in wide open spaces. Areas for concern also include highway overpasses, tunnels and “road cuts” through mountainous areas that can act as funnels for wind. The following tips can help keep you on the road and safe if you encounter heavy winds.

1. Anticipate gusts. Take special care when driving through areas prone to strong winds or when weather reports predict severe weather.

2. Notice larger vehicles. Be aware of large vehicles on the road such as tractor-trailers and recreational vehicles. They are more susceptible to high winds and drivers may have difficulties staying in their lanes.

3. Keep a firm grip on the wheel. Keep both hands on the wheel in case the wind begins to move your vehicle, especially if you are driving a large vehicle or towing a trailer.

Driving in Heavy Rain

In addition to the potentially poor visibility that accompanies most heavy rain, drivers should be ready to protect themselves against hydroplaning. Hydroplaning can occur when a vehicle is traveling too fast in heavy rain conditions, causing the vehicle’s tires to travel on a thin layer of water rather than grip the surface of the road. This has the potential to make steering and braking difficult and could even lead to losing control of your vehicle. Follow these tips to help you stay safe while driving in heavy rain.

1. Take your time. Slow down to help avoid hydroplaning. Also, one of the most dangerous times to drive can be soon after it begins to rain. The rain can cause oils on a roadway to rise to the surface and make conditions slick. Waiting a while after rains begin, rather than rushing to your destination, can be a safer plan when it is raining.

2. Turn your lights on. Turning on your headlights can help you to see more clearly and also helps other vehicles see you. Many states require the use of headlights during rain.

3. Give other vehicles more space. Add 1-2 extra seconds of following time in the rain, which gives you, and the cars behind you, more time to react to traffic.

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Ram Unveils Texas-only 2019 Ram Heavy Duty Lone Star Model at DFW Auto Show

  • Original “Texas Truck” returns for 2019 
  • New 2019 Ram 2500 and 3500 Heavy Duty trucks outpower, out-tow and outhaul every other pickup available 
  • Ram Lone Star is a favorite among Texas truck buyers
Ram Unveils “Texas-only” 2019 Ram Heavy Duty Lone Star Model at Dallas Auto Show
Ram Unveils “Texas-only” 2019 Ram Heavy Duty Lone Star Model at Dallas Auto Show

Ram today offered the first public glimpse of the new 2019 Ram 2500 and 3500 Heavy Duty Lone Star at the DFW Auto Show in Dallas, Texas.

The Ram Lone Star is distributed only in Texas and distinguished by unique “Lone Star” tailgate and interior badges. Ram was the first automaker to introduce the model available exclusively to the largest pickup truck market in the U.S.

“First and foremost, the Ram Heavy Duty Lone Star edition is a powerful, hard-working truck that meets the demands of Texas truck buyers,” said Reid Bigland, Head of Ram Brand. “Trucks are a big part of life in the Lone Star State, and Ram offers the segment’s best combination of performance, strength, luxury and technology.”

New 2019 Ram Heavy Duty outpowers, out-tows and outhauls every other pickup with 1,000 lb.-ft. of torque. Ram also achieves the highest capability numbers for diesel- and gas-powered pickups: 35,100 lbs. towing and 7,680 lbs. payload.

Ram redesigned its Heavy Duty line for 2019 to be the best riding, handling and towing ever with an emphasis on comfort and confidence. Active noise cancellation, anti-vibration devices and acoustic glass all contribute to the quietest cabin yet.

Ram dramatically improved its Heavy Duty ride quality with new suspension tuning that includes Frequency Response Damping (FRD) shocks, progressive springs and re-engineered bushings. An exclusive rear air suspension now features driver-activated Bed-Lowering Mode, Normal/Payload Mode and Trailer-Tow Mode.

A new 98.5-percent high-strength steel frame offers greater capacities, reduced weight and the highest levels of torsional rigidity. Lightweight materials in the frame, powertrain and an aluminum hood also reduce overall weight by up to 143 lbs.

Ram Heavy Duty models offer technologies that help owners tow with confidence. A new 360-degree surround-view camera with trailer reverse guidance view provides a single display-screen view of both sides of a trailer to assist drivers in maneuvering towing setups. A new auxiliary exterior camera improves visibility with custom positioning in and behind trailers. Advanced trailer Tire Pressure Monitoring Systems (TPMS) accommodate up to six pickup tires and 12 trailer tires with up to four trailer profiles.

Ram Heavy Duty Lone Star models are equipped with standard Class V receiver hitches, electronic trailer brake controllers and power trailer-tow mirrors.

Lone Star models include chrome door handles, bumpers and grille surround, as well as halogen headlamps with optional LED lighting. Standard 18-inch steel wheels can be upgraded to 20-inch chrome or painted aluminum wheels.

For 2019, the Ram Heavy Duty lineup features a completely redesigned interior with unexpected luxury throughout. Borrowing from the award-winning Ram 1500, the Ram Heavy Duty interior offers more refinement, comfort, convenience and storage than any other truck in the segment.

Ram Lone Star is offered with a choice of two interiors packages and four colors. An optional equipment group features a closed upper-dash door with a Lone Star nameplate badge, a power driver seat and Uconnect 8.4-inch multifunction touchscreen. The trim is available with Black/Diesel Grey, Black/Light Brown, Light Frost/Black or all-Black premium cloth seats accented with new interior finishes. Seating is available in two-passenger bucket, three-passenger bench, five-passenger bucket or six-passenger bench seating options.

The 2019 Ram Heavy Duty Lone Star is available with a choice of 4×2 and 4×4 powertrains, Regular, Crew and Mega Cab body configurations and 6 ft.-4 in. (Crew and Mega) and 8 ft. (Regular and Crew) bed lengths.

The 410-hp, 429 lb.-ft. of torque 6.4-liter HEMI® V-8 engine with class-exclusive 8-speed automatic transmission is standard. The segment’s most powerful engine – the 1,000 lb.-ft. of torque 6.7-liter High Output Cummins Turbo Diesel – is available on Ram 3500 models. An 850 lb.-ft. Cummins is also available on both the 2500 and 3500 Heavy Duty.

Ram 2500 Heavy Duty Lone Star pricing starts at $37,645, plus $1,695 destination. Ram 3500 Heavy Duty Lone Star pricing starts at $39,095, plus destination.

Lone Star is also available with a monochromatic Sport Appearance package ($1,195) and a Black Appearance package ($2,595), offering buyers a number of personalized exterior looks and an all-black interior. Other popular option groups include a Tow Tech Group ($2,425) and a Safety Group ($2,195).

Several other option packages are available with the Lone Star in order to give buyers their choice of function-specific enhancements. They include a Bed Utility Group, a 4×4 Off-road Group, a Protection Group, Max Towing Package and Premium Lighting Group.

New 2019 Ram 2500 and 3500 Heavy Duty Lone Star editions will go on sale in the second quarter of 2019.

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Keep Your Car Breathing Well: Change the Air Filters

Spring is here and its arrival means warmer weather, more hours of daylight and spring break travel. As you set your clocks forward on March 11, and plan to check your smoke and carbon monoxide detectors, take a few steps to make sure your vehicle is safe and road-trip ready, says the non-profit Car Care Council.

  • Check that all interior and exterior lighting is working properly and replace worn wiper blades so you can see clearly when driving at night and during spring showers.
  • Check the tires, including tire pressure and tread. Underinflated tires reduce a vehicle’s fuel economy and uneven wear indicates a need for wheel alignment. Tires should also be checked for bulges and bald spots.
  • Check filters and fluids, including engine oil, power steering and brake and transmission, as well as windshield washer solvent and antifreeze/coolant. Dirty air filters can waste gas and cause the engine to lose power.
  • Check the hoses and belts and replace if they become loose, cracked, brittle, frayed or show signs of excessive wear as they are critical to the proper functioning of the electrical, air conditioning, power steering and cooling systems.
  • Check the brake system and make sure the battery connection is clean, tight and corrosion-free.
  • Check if there is a defect in your vehicle on the National Highway Traffic Safety Administration (NHTSA) website at by using the VIN look-up too. Watch a step-by-step video on how to locate your VIN and find out more about how recalls work.

“Checking your vehicle thoroughly and taking steps to have auto repairs performed before the spring and summer driving season will not only give you peace of mind, but will also help avoid the inconvenience and potential safety hazards of breaking down when you’re miles from home,” said Rich White, executive director, Car Care Council.

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“Legends Aren’t Born, They’re Made” Marketing Campaign Cements Jeep® as Legendary SUV Brand

  • “Legends Aren’t Born, They’re Made” marketing campaign launches with two 30-second spots, “SUV Letters Earned” and “Anthem” across television, social (FacebookTwitter and Instagram) and digital (YouTube
  • Additional spots to break as part of 360-degree marketing campaign, which runs across National, Tier II, African American and Hispanic media 
  • Jeep brand honored as the first-ever automotive brand “Cult Brand Honoree” in 2018
The Jeep brand launches "Legends Aren't Born, They're Made" marketing campaign cementing brand's legendary SUV status ("Anthem" 30-second spot includes images of James Dean, Babe Ruth and Misty Copeland).
The Jeep brand launches “Legends Aren’t Born, They’re Made” marketing campaign cementing brand’s legendary SUV status (“Anthem” 30-second spot includes images of James Dean, Babe Ruth and Misty Copeland).

The Jeep® brand is launching “Legends Aren’t Born, They’re Made,” a new 360-degree marketing campaign affirming the automaker’s legendary SUV status. The campaign’s first two spots deliver a resounding rebuke to all other automakers’ attempts to stamp their SUVs in the same vein as a Jeep brand vehicle. The two 30-second spots, “Anthem” and “SUV Letters Earned,” are now running across television, in addition to the Jeep brand’s digital and social channels including YouTubeFacebookTwitter, and Instagram.

“In the nearly nine years since the Jeep brand launched its defining campaign, ‘The Things We Make, Make Us,’ we’ve come full circle to see the SUV become more relevant than ever,” said Olivier Francois, Chief Marketing Officer, FCA. “This global campaign gives the term SUV back its meaning. It is a reminder that the Jeep brand, through its legendary DNA, continues to fulfill its promise of capability, durability and craftsmanship. It cements its legitimacy as the one true and rightful leader in the category.”

“Jeep SUVs are designed and engineered to go anywhere, do anything and bring you back. For Jeep, this is not a tagline,” said Tim Kuniskis, Head of Jeep Brand – North America. “The freedom and capability to explore, whether on road or off, is the essence of the brand. It’s this clarity of purpose that differentiates Jeep and the legends portrayed in this campaign.”

VO: “Legends aren’t born, they’re made. They’re made in freezing cold…blazing heat…and knee-deep mud. It takes hours…days…years of hard work to make a legend. And this is the one we make. Built to go anywhere, do anything and bring you home. Legends aren’t born…they’re made.”

“SUV Letters Earned” 
VO: “S… U… V…These letters used to mean something. Letters earned in backwoods, high hills and steep dunes. But somewhere along the way, SUVs became pretenders. Not pioneers. But you never forgot the difference. And neither did we. There are many SUVs, but there’s only one legend. Legends aren’t born, they’re made.”

The campaign will run across National, Tier II, African American and Hispanic media. In all, four spots will run, with more to follow, focusing on the Jeep brand full lineup, including the Jeep Wrangler, the Jeep Grand Cherokee, the Jeep Cherokee, the Jeep Compass, the Jeep Renegade and the all-new 2020 Jeep Gladiator.

The Jeep brand campaign was created in partnership with HighDive.

As the first-ever automotive brand recognized as a “Cult Brand Honoree” at the annual The Gathering (Society of Cult Brands) in 2018, the Jeep brand was honored for its outstanding courage and unconventional thinking in achieving enviable brand engagement and reaping the benefits of cult-like status.

Jeep Brand
Built on more than 75 years of legendary heritage, Jeep is the authentic SUV with class-leading capability, craftsmanship and versatility for people who seek extraordinary journeys. The Jeep brand delivers an open invitation to live life to the fullest by offering a full line of vehicles that continue to provide owners with a sense of security to handle any journey with confidence.

The Jeep vehicle lineup consists of the Cherokee, Compass, Gladiator, Grand Cherokee, Renegade and Wrangler. To meet consumer demand around the world, all Jeep models sold outside North America are available in both left and right-hand drive configurations and with gasoline and diesel powertrain options.

Follow Jeep and FCA US news and video on:
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March Mayhem Final: 2019 Chevrolet Blazer vs. 2019 Chrysler Pacifica

It’s crunch time for the crumb-cruncher carriers

Among the many important decisions you might make during that first pregnancy is the second most expensive purchase for most of us: the family car. Judging from the semifinal results, you now know it’s time to trade in your old sedan that got you through college (though maybe grab the toga from the back seat for future spills).

Based on our final twosome, your heart might say, “I’m still in my 20s and I’m definitely still cool, even with a baby, so I should get that sporty, sharp-looking Chevrolet Blazer.” Your head says, “I have a business degree and know how to do a cost-benefit analysis, and the Chrysler Pacifica is specifically designed for people with my needs.” Which do you trust?

Gut instinct tells you not to buy more vehicle than you need. You only have the one kid on the way, after all. You read the semifinals and you know a two-row crossover like the Blazer seats five and drives like a sport sedan with twice the cargo capacity. Maybe when you have that second or third kid (or when you find out you’re having triplets) you’ll opt for the minivan.

MotorTrend’s March Mayhem is here! As part of our quest to find the best family car, we invited eight vehicles to compete in a winner-take-all bracket. After winning their conference championship against a similar vehicle in the first round and a fraternal rival in the second, the 2019 Chevrolet Blazer RS two-row crossover and the 2019 Chrysler Pacifica S Limited minivan face off in the finals for family-vehicle supremacy.

Hang on, though. Most people have their second kid within a few years of their first but keep their vehicle for a decade. You’re going to need those extra seats sooner than you think. Even if you just want to take the spouse, the one kid, and the dog to the park, you’re going to start running out of room quickly. Kids require car seats, diaper bags, strollers, and other accessories, which all take up space. Oh, and maybe the grandparents are in town? You’re going to need room for them and all their stuff. Soon enough, the kid will have friends and sports equipment or instruments, and then what? Even with one kid, it’s not hard to imagine maxing out the two-row crossover.

But let’s not get ahead of ourselves. The first baby isn’t even born yet. Is there anything a minivan like the Pacifica really does that much better besides haul cubic yards of athletic gear and potting soil? Yes, and you might remember it from the semifinals; the same disadvantages of a three-row crossover apply to a two-row.

Start with the obvious: doors. There isn’t a crossover on the market with doors that open more than 90 degrees, nor is there one with a door opening the size of a minivan’s sliding door. Whether it’s you loading the car seat or the kid, the kids loading themselves, or your aging parents getting in the back, the minivan’s bigger opening is invaluable. That’s especially important in parking lots or garages, where you might not be able to swing that door open 90 degrees. You might even wish the door didn’t swing open so far, lest your mini-me, still learning the concept of cause and effect, dings the car next to you (perhaps in your own garage).

There’s also the matter of operating said doors. Nearly every van and crossover offers a power tailgate, but no crossover under six figures offers power side doors. Whether your hands are full with baby, or your toddler wants to do it themselves, being able to push a button on the door, the pillar next to the door, the dash or map light console, or the key fob, or just making a kicking motion underneath it, means neither you nor the kid ever has to muscle the door open or closed.

So the minivan hauls stuff better and is easier to get in and out of, but isn’t it a penalty box? Doesn’t it hurt your soul just sliding behind the wheel of one? In the past, perhaps, but not anymore. To be certain, we took the finalists off the proving ground and out into the real world. Our trusty Car of the Year and SUV of the Year finalist loop in nearby Tehachapi provides 35 miles of city streets, country roads, freeways, twisting canyons, and mutilated pavement. Surely the Blazer, looking and driving like the Camaro of crossovers, would show off its quick first step and assert its dominance.

Or would it? Before we left, we subjected both the Pacifica and the Blazer to the same 55-mph emergency lane change test as in the semifinals. Each had proven itself substantially more stable and controlled than its similarly sized opponent. But if you were expecting the smaller, lighter, sportier Blazer to drive circles around the Pacifica, you’re in for a surprise. The two performed almost identically, with the sport-tuned Blazer RS handling the maneuver just slightly better.

Real streets only reinforced the test results. The Pacifica rides as well as the Blazer, handles nearly as well, charges onto the freeway as well, carries equivalent driver assistance and safety systems, is just as quiet inside, and is easier to see out of. In the past, owning a minivan was a capitulatory purchase, a choice made under duress because you had kids and this is what you do. Automakers like Chrysler were smart to recognize this and have designed vans that look and drive like the vehicles you wanted to buy while offering more practicality and convenience than any other segment.

Speaking of, it’s worth mentioning that no mainstream two-row crossover offers a rear-seat entertainment system.

But when starting a college fund for young Cierra or Michael, a family must consider the dollars and cents. Two-row crossovers come in multiple sizes, and the smaller you get, the less expensive and more fuel efficient they become. A large two-row, though, comes in at about the same price and fuel efficiency as a minivan—and the minivan delivers more for your money in terms of features. If saving gas and/or the planet is your top concern, there’s the Chrysler Pacifica Hybrid (and if you feel like you need all-wheel drive, the Toyota Sienna AWD).

A final factor in our championship battle is the experience of our peers. Among us we have friends also in their 20s and 30s—some on them on their first kid, some on their fourth—most of whom tried to make a go of it with two- and three-row crossovers but were finally tempted by the practicality of the minivan. Not a single defector regrets their decision; in fact, they wish they’d chosen a minivan from the start.

It’s not impossible to make a two-row crossover a family vehicle, as many families (and automotive product planners) will attest. They’re designed to be family friendly as best as the form factor allows.

Minivans, however, require no compromises or optional equipment or packaging tweaks because they’re designed from the ground up for this specific purpose. What’s more, the minivan is virtually future-proof; as your family grows, you’ll rest easy knowing your kids (and their stuff) will fit. The minivan will bring the baby home from the hospital, and 18 years later that van will deliver your offspring to college just as easily. It’s a choice between making it work and having it work, and that’s not much of a choice at all. The Pacifica got game.


Make a break for Spring Fest 14

There aren’t many better ways to welcome the car club season than to join 2,000-plus modern muscle car owners and fans in southern California for the Spring Festival of LXs, popularly known at Spring Fest.

This year’s event, the 14th annual sponsored by the SoCal LX club, is set for Saturday, March 23, at the Auto Club Raceway in Pomona, California. Fans of the Dodge Charger, Challenger and Magnum, and the Chrysler 300, come from around the country to show off their rides, renew friendships and check out the creativity of their fellow enthusiasts.

Spring Fest is a red-letter day for people at Dodge//SRT, ChryslerMopar and the FCA Product Design Office, who walk the rows of cars and spend the day meeting owners and fans. It’s a prime opportunity to collect autographs on engine covers, hoods and radiator supports (make sure to have a permanent marker or paint pen handy!)

Among the FCA people you might see at Spring Fest this year:

  • Steve Beahm, Head of Passenger Car Brands – Dodge, SRT, Chrysler and FIAT, FCA – North America, and Head of Parts & Service (Mopar), FCA – North America
  • Ralph Gilles, Head of Design, FCA
  • Mark Trostle, Head of Performance, Passenger Car and Utility Vehicle Design for FCA – North America

Because Auto Club Raceway hosts the National Hot Rod Association’s season opening and closing races, as well as the NHRA Hall of Fame, it’s the perfect place to show off the newest member of Dodge’s factory-built drag-oriented car, the 2019 Dodge Challenger R/T Scat Pack 1320.

The street-legal Challenger R/T Scat Pack 1320 is engineered with the grassroots racer in mind. It starts with the 392 HEMI® V-8 that delivers 485 horsepower and 475 lb.-ft. of torque, mated to the TorqueFlite eight-speed automatic transmission.

Dodge//SRT engineers added standard features that include SRT-tuned Adaptive Damping Suspension with Drag Mode, Line Lock, TransBrake, Torque Reserve and extreme-duty 41-spline half shafts. Specially developed Nexen SUR4G Drag Spec 275/40R20 street-legal drag radial tires deliver maximum grip and offer repeatable quarter-mile times.

Spring Fest celebrates performance and luxury in cars such as the Dodge Charger and Chrysler 300.

Undoubtedly the show field will include the latest examples of the other members of the Dodge go-fast muscle car family that includes the 2019 Dodge Challenger SRT Hellcat Redeye, Challenger R/T Scat Pack Widebody and 2018 Dodge Challenger SRT Demon.

Trostle and the FCA Design staff will have all the details on the FCA Drive for Design competition. Drive for Design is open to all U.S. high school students in grades 10-12 to draw the “ultimate status vehicle” using any of FCA’s brands. Three winners will be selected and the prize package includes a scholarship to attend the College for Creative Studies Precollege Summer Experience Transportation Design program.

There will be thrill rides and vehicle displays and entertainment and vendors. Also, Spring Fest veterans will tell you that Dodge//SRT, Chrysler and the FCA Design Office are always looking to fan the passions of their fans via the unannounced appearance of some “special” projects.

But the only way to find out is to go!

There is still time to make your plans. Know that plenty of Spring Fest participants make a three- or four-day weekend out of the event to enjoy southern California and have plenty of mingle time. Also, several LX clubs caravan to and from the event.

Interested? Get yourself and your car registered here – you must register to attend! You can also get updates at the Spring Fest Facebook page.

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Dodge Brand Launches “Muscleville” Marketing Campaign

  • First two of four new broadcast spots, featuring Bill Goldberg as the Mayor of Muscleville, launches across television this week
  • First two commercials can be viewed online on the Dodge YouTube channel
  • Additional content will also run across the brand’s social channels including Facebook, Instagram and Twitter

The Dodge brand is launching a national marketing campaign, “Muscleville,” featuring four new TV spots and digital/social content across its Facebook, Instagram and Twitter channels. The campaign marks the brand’s “Dodge Performance Days” sales event throughout the month of March. Two of the four television spots, “Welcome to Muscleville” and “Fast Lane“, can be viewed now on the Dodge brand’s YouTube channel.

“There’s no better time than Spring to kick off muscle car season,” said Steve Beahm, Head of Passenger Car Brands, Dodge//SRT, Chrysler and FIAT – FCA North America. “And what better way to celebrate our Dodge//SRT enthusiasts than to create a town just for them. In fact, our fans had the opportunity to line up on Main Street to meet the ‘Mayor’ and participate in the production, making them honorary residents of ‘Muscleville,’ a Dodge owner’s paradise.”

The campaign gives muscle car enthusiasts a town of their own. It’s a place where speed bumps don’t exist and donuts are served fresh every morning at the corner of SRT Street and Charger Lane. Welcome to Muscleville, where the only dating is speed dating and the town square is a straightaway with a Christmas Tree in place of traffic lights. The campaign features Dodge personality Bill Goldberg (professional athlete, NFL player, pro wrestler and automobile aficionado) as the mayor of Muscleville. (Goldberg starred in the Dodge brand’s “Jolly Fast Man” series last year).

The brand transformed Taft, California, a small town in Kern County, California, into “Muscleville.” The Dodge campaign “Muscleville” was created in partnership with Doner.

About Dodge//SRT
Dodge//SRT offers a complete lineup of performance vehicles that stand out in their own segments. Dodge is America’s mainstream performance brand and SRT is positioned as the ultimate performance halo of the Dodge brand, together creating a complete and balanced performance brand with one vision and one voice.

For more than 100 years, the Dodge brand has carried on the spirit of brothers John and Horace Dodge, who founded the brand in 1914. Their influence continues today. New for 2019, the Dodge Challenger SRT Hellcat Redeye is possessed by the Demon. Its 797-horsepower supercharged HEMI® high-output engine makes it the most powerful, quickest and fastest muscle car reaching 0-60 miles per hour (mph) in 3.4 seconds and the fastest GT production car with a ¼-mile elapsed time (ET) of 10.8 seconds at 131 mph. It also reaches a new top speed of 203 mph. Joining the Challenger SRT Hellcat Redeye is the 2019 Dodge Challenger SRT Hellcat with its more powerful 717-horsepower engine, the Challenger R/T Scat Pack Widebody, which features fender flares from the SRT Hellcat Widebody and adds 3.5 inches of width to Scat Pack’s footprint, as well as and the new Challenger R/T Scat Pack 1320. Infused with exclusive drag strip technology from the iconic Dodge Challenger SRT Demon, the Challenger R/T Scat Pack 1320 is a drag-oriented, street-legal muscle car and a blank canvas for the serious grassroots drag racer.  The 2019 Dodge Durango SRT, America’s fastest, most powerful and most capable three-row SUV with a best-in-class tow rating of 8,700 lbs. fills out the brands’ performance lineup. These visceral performance models join a 2019 brand lineup that includes the Durango, Grand Caravan, Journey, Charger and Challenger — a showroom that offers performance at every price point.

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Public gets its hands on the 2019 Ram 3500 Tradesman

Ram showed its 2019 Ram 3500 Tradesman at the NTEA Work Truck Show to the public in Indianapolis today.

ram 3500 tradesman

The base truck is a rear wheel drive two-door (regular cab), with a long bed. It can be optioned up to a Cummins diesel with 400 horsepower and 1000 pound-feet of torque; with the 4:10 gearset and gooseneck, it can tow up to 35,100 pound. With the Hemi (410 horsepower, 429 pound-feet), the payload is rated at 7,680 pounds. Both figures are the highest in the segment, though you can’t get them both in one truck.

Tradesman buyers still get a manual transfer case; vinyl floors and crank windows in the two-door keep the Ram anchored to work trucks of the past.

The 2019 Rams are the only heavy-duty trucks with standard or optional safety features including adaptive cruise control, forward collision warning, and automatic emergency braking (with trailer brakes where applicable).

Black accents help with job-site durability; customers can opt for chrome, as well. 17-inch steel wheels are standard on Tradesman, and 18-inch chrome-clads are optional. Inside, the heavy-duty cloth or vinyl is done in black and light gray.  The vocational-use Ram Heavy Duty Tradesman has unique Construction Yellow gauge needles, a new 3.5-inch greyscale screen in the gauge cluster, plated-finished door handles, and durable textured paint.

The truck was unveiled last week, but this is the first time the public has seen it.

Chrysler Capital customers could win $10,000 for choosing paperless statements

When was the last time you were offered a chance at a prize for doing something that makes your life easier anyway?

Well, now you have been.

Chrysler Capital is offering eligible1 customers who sign up for paperless statements as of April 1, 2019, a chance to win a $10,000 grand prize or one of five $500 prizes. No purchase is necessary. See Official Rules for complete details.

“When eligible Chrysler Capital customers enroll in e-statements at the Chrysler Capital website, they will be automatically entered into our sweepstakes,” said Lori Millard, executive vice president of Customer Service and Operations. “Eligible customers who already are enrolled in e-statements also will be entered.”

“The e-statements, also known as electronic or paperless statements, provide awesome perks for the customer,” Millard said. “Our customers can benefit with easier access to their monthly statements. In today’s high-tech world, having that information available at our fingertips is vital.”

“In addition, our customers can say good-bye to worrying over when they will receive their next statement – or the possibility of it being lost in the mail and missing a payment,” said Millard.

Electronic statements are a simple, smart way to tidy up your monthly stack of bills.

Signing up is as easy as one, two, three: Log in to “MyAccount,” click the “Go Paperless” button on the “Account Summary” page, and click “Electronic” under “Statement Preferences.” Then watch your email for the notification that your next statement is available at MyAccount.

“And the electronic statement has all the information that the paper statement has,” according to Jessica Gonzalez, senior associate. “It’s not missing anything.”

If you don’t see the “Go Paperless” button on the “Account Summary” page, then you already are signed up for electronic statements and are automatically entered in the sweepstakes.

You also can update your statement preferences, email or other information by clicking on “Account Profile” on your Summary page, then clicking on the arrow in the box on that page. Other important information is available by clicking on “Statements” and “Transaction History” on the Summary page.

“We have an opportunity to make it easier for our customers to manage their accounts, so we should be doing all we can to promote e-statement adoption,” said Zach Munichiello, senior vice president, who is anticipating big results from the sweepstakes initiative.

Among those results will be $10,000 to the grand prize winner.




To enter, you must be a legal U.S. resident who is at least the age of majority in state of residence and be a customer of Sponsor on or before Jan. 31, 2019. The account with Sponsor must not be paid off or in default. Sweepstakes ends on April 1, 2019, at 11:59 p.m. Central Time. All eligible customers who are signed up for e-statements as of 11:59 p.m. CT on April 1, 2019, will be entered in the Sweepstakes drawing to be conducted on or about April 15, 2019. Odds to win depend on number of eligible entries. Additional restrictions and limitations apply. For complete details, including how to enter by mail without switching to e-statements see Official Rules. Void where prohibited.

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