Jeep, Ram stand out in resale-value report

Not that many years ago, Chrysler Group had a problem with low resale value, because too many cars were sold via heavily discounted fleets and severe incentives.

J.D. Power announced that three FCA vehicles had the lowest depreciation rate in their segments (Dodge Challenger, Dodge Charger, and Jeep Wrangler).

More impressive, the Ram 3500 actually had the lowest depreciation rate in the industry, while Jeep was the best-rated brand for depreciation, overall.

That’s a hefty improvement from past years, and may be pegged to increases in retail sales and more-controlled incentives. Customers may also see Dodge, Jeep, and Ram vehicles as having higher quality than in the past.

The 2018 awards were based on 650,000 sales (to dealers) of three-year-old cars. 244 car models, divided into 25 categories, were involved in the study. FCA did not compete in every category, e.g. “small premium SUV.”

Read more at: https://www.allpar.com/news/2018/10/retail-sales-falling-incentives-helped-fca-in-resale-value-42505

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: