Archive for February 24th, 2016|Daily archive page

Facebook No Longer Just Has A ‘Like’ Button, Thanks To Global Launch Of Emoji ‘Reactions’

After more than a year of working to build alternatives to its trademark ”like” button, Facebook’s has globally launched emoji “Reactions.”

Users can still respond to a post or comment with the traditional “like” button. But starting Wednesday, holding down the “like” button on mobile or hovering over the icon on desktop, gives users an expanded menu allowing them to choose from six different animated emoji “Reactions”: Like, Love, Haha, Wow Sad or Angry. “Reactions” are designed to be an extension of the “like” button as opposed to a full-on replacement. Users will be notified when their posts receive ”Reactions” in the same way they’re notified about “likes.”

Facebook said it wanted to give users more authentic ways to quickly and easily respond to posts, whether they are sad, serious, funny or happy. Before emoji “Reactions,” users were often put in the awkward position of resorting to “liking” a post about a death or one that expressed frustration or disappointment, without distinction from how one would “like” an engagement photo. “Reactions” should solve this problem.

“We heard from people that they wanted more ways to express themselves on Facebook,” said Facebook product manager Sammi Krug. “When people come to Facebook, they share all kinds of different things, things that make them sad, things that make them happy, thought-provoking, angry. We kept hearing from people that they didn’t have a way to express empathy.”

“Reactions” should also help Facebook FB boost clicks. Krug said the team was initially concerned that housing “Reactions” behind the “like” button could make the feature difficult for users to find, but that hasn’t been the case. Users who have ”Reactions” have already been responding more frequently to posts than users without them. A bump in Facebook’s already strong engagement would be well received by investors, as well as by advertisers, who can learn more about users through data on their emotional response to content.

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INTRODUCING SPECIAL-EDITION JEEP® BRAND 75th ANNIVERSARY MODELS

The Jeep brand celebrated 75 years of unparalleled history and 4×4 leadership with the introduction of a full lineup of special-edition models at the 2016 North American International Auto Show (NAIAS). In honor of the Jeep brand tradition of off-road capability and world-class craftsmanship, the new 75th Anniversary models feature unique available Jeep Green exteriors, Satin Bronze wheels, Bronze and Orange exterior accents, unique interiors, and 75th Anniversary badging.

In addition to the introduction of the new #Jeep75 models, the Jeep Grand Cherokee received a 2016 Most Popular on Edmunds.com Award as the most researched vehicle in the Midsize Traditional SUV segment. Jim Morrison, Head of Jeep Product Marketing, was presented the award from Edmunds.com at NAIAS. The 2016 Jeep Grand Cherokee 75th Anniversary edition includes an all-new, unique front fascia, grille and headlamps, and cloth seats with leather-trimmed heated seats with embossed 75th Anniversary logo and Tangerine accent stitching.

The flagship of open-air freedom, the 2016 Jeep Wrangler and Wrangler Unlimited 75th Anniversary edition models feature 17-inch wheels, front and rear tow hooks, Jeep badge and unique front and rear steel bumpers, all in Low Gloss Bronze, as well as a 75th Anniversary grab handle and unique off-road rock rails.

The 2016 Jeep Cherokee 75th Anniversary edition, 2016 Jeep Renegade 75th Anniversary edition, 2016 Jeep Compass 75th Anniversary edition and 2016 Jeep Patriot 75th Anniversary edition models all come equipped with distinctive accents and 75th anniversary badging to mark this milestone diamond anniversary.

Learn more about the Jeep brand history and 75th Anniversary special-edition models at jeep.com and fcanorthamerica.com.