Chrysler 300 Interior Bowls Over Competition

Is it any wonder American consumers ignore large cars and instead shop the abundant crop of functional, sometimes sporty CUVs?

WardsAuto’s Large Car segment is a lonely place, with only four entries, and sales through March are down 14% while the car market overall is flat, according to WardsAuto data.

Two years ago, the newest entry was the Chevrolet Impala, which is very sharp, but it didn’t win a Ward’s 10 Best Interiors trophy because the interior is less compelling than the beautifully sculpted sheet metal.

The same cannot be said of the refreshed Chrysler 300, which carries over many of the styling cues, inside and out, that have made it a perennial contender, while integrating a number of meaningful improvements.

The Chrysler 300 makes big sedans relevant once again and even tips its hat, by way of a nearly identical color scheme, to a high-end interior that dazzled us last year: the $122,895 Mercedes S-Class sedan.

The 300C Platinum rolled into our garage with a more palatable $51,175 price tag and, like the S-Class, parlays gorgeous satin metallic trim, quilted leather, excellent fit-and-finish and a first-rate human-machine interface that is easy to learn and simple to use.

With its latest Uconnect system, Fiat Chrysler makes what appears to be simple work of the HMI, which can be daunting because automakers need to incorporate so many functions within the central display screen to eliminate buttons from the instrument panel and center console.

But the 300 is much more than cool electronics. From the white-faced analog clock to the heated rear seats, the cabin is roomy, welcoming and luxurious.

“In a world overpopulated with giant SUVs, the Chrysler 300C Platinum reminds us how glorious big sedans can be,” writes WardsAuto editor Drew Winter.

“The ’15 model takes the award-winning interior of the previous version up another notch with even more features, comfort and sumptuous materials. It also has wonderfully practical details, such as stout grab handles and a truly sturdy sunglass holder,” Winter says.

For what it’s worth, Fiat Chrysler kinda owns the big-car segment. The 300’s platform mate, the refreshed Dodge Charger, is the only entry in the sector posting gains through the first three months, up 5% to 26,218 units, according to WardsAuto data.

The Charger is duking it out with the Impala for the No.1 sales slot, while deliveries of the 300 are flat. The Ford Taurus, overdue for redesign, brings up the rear; its sales are down 27.6% for the quarter.

Yes, the Charger also was in the competition this year, but we opted instead for the 300’s soothing, upscale persona.

“I could live in this car,” says one judge. And live well.

Read more at: http://wardsauto.com/vehicles-technology/chrysler-300-interior-bowls-over-competition

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