Ram top growth brand in changing van market

The upheaval in the commercial van market continued in 2014 as the Ram ProMaster hit its stride, Ford introduced the Transit and GM added a small van, courtesy of Nissan.

In November, Eurovans (ProMaster, Transit, Sprinter) outsold traditional American vans from Ford, GM and Nissan by 187 units. The gap will only grow going forward as the ProMaster gains ground and the Ford E-Series van, long the major player in the full-size van market, is relegated to chassis-cabs and similar applications. This leaves GM as the only one still making a traditional van and the Chevrolet Express and GMC Savanna are nearly two decades old and don’t offer the space or fuel economy of the newer vans.

Thanks to an unusually strong month for the Ram Cargo Van, Ram brand beat Chevrolet brand van sales in November and was just 219 behind the combined total of Chevy and GMC.

Ram brand took a 19.1% share of the commercial van market in November, up 12 percentage points from its 7.1% share in November 2013. Year-to-date share for the Ram brand rose 4.5 percentage points, to 8.2% of the market.

Both Ford and Chevrolet have lost market share this year.

While they account for only about two percent of total U.S. light vehicle sales, growth in the segment has been strong this year. Sales of full-size vans are up 16.2% as of the end of November; sales of compact vans, including the Ram Cargo Van, have grown 25.3%. Both figures are well above the 5.5% year-to-date growth of the light vehicle market.

The growth in sales of compact vans bodes well for the rollout of the Ram ProMaster City that’s currently underway. While it’s more expensive than the Nissan NV, Chevy City Express and base Transit Connect, the ProMaster City beats all of them when it comes to capacity, power and configurations.

As Read on: http://www.allpar.com/news/index.php/2014/12/ram-top-growth-brand-in-changing-van-market

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