No 2015 Super Bee

Allpar member “redriderbob” wrote that he spoke with Tim Kuniskis at the Dodge Charger SRT Hellcat launch; Mr. Kiniskis, who heads Dodge, said that the SRT brand structure is too confusing with SRT Core models, Super Bees, special edition packages on Charger, and such; it is difficult for the customer to know what kind of models they are looking at, and it is hard for sales staff at dealerships to learn the chaos.

According to the member, the Super Bee’s last year will be 2014, and he is “aligning the Charger and Challenger options to be identical.” The Super Bee and Core will be replaced by the Scat Pack 392, which “adds more content at a lower, more affordable price for the customer. It will be the best value four-door muscle car on the market.”

When asked if the days of the 392 were limited, he stated, “Absolutely not! People that don’t have the need for the extreme power of the Hellcat, but want a great handling muscle car with great power will be able to have the regular SRT392 model. There will be enough content in both Charger and Challenger SRT 392 models to keep them very separate and desirable for the customer who wants it.”

When asked why Dodge had not said much about 2015 Chargers other than the R/T and police pursuit editions, Mr. Kuniskis said they wanted to fully focus on the launch of the 2015 Dodge Challenger, and that the rest of the Charger lineup would be unveiled in the next month or so. All Chargers other than Hellcat (slated for January production) will be available by the end of the year.

As read on: http://www.allpar.com/news/index.php/2014/08/no-2015-super-bee

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