Archive for July 9th, 2014|Daily archive page

Jeep’s Strong first half

During the first six months of 2014, the Jeep brand has produced stellar results. Measured by sales growth, it has outperformed every major brand in the U.S., Canada and Europe.

In the U.S., Jeep sales from January to June were up 45% and Jeep’s market share rose 1.2% to 4.1%. Jeep’s market share growth was the highest of any brand.

Jeep went from the No. 9 spot in the rankings to No. 7, passing Dodge to be Chrysler Group’s best-selling brand. When it comes to SUVs, Jeep is second only to the Ford brand.
Incidentally, Chrysler Group has the highest average sales per SUV model of any automaker. It’s second only to General Motors in terms of total utility volume.

In Canada, Jeep sales were up 41% at the end of June, the highest growth rate of any major brand. Market share rose by an entire point. Only Nissan picked up more share and that was only by a tenth of a point.

While we only have European numbers through May, the story is very much the same: Jeep’s sales growth is the largest of any major brand.

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