Archive for February 10th, 2014|Daily archive page

Ram Named: 2014 Official Truck of the National Beef Association

The National Cattlemen’s Beef Association (NCBA) has named Ram the 2014 Official Truck of the Cattle Industry & NCBA Trade Show in Nashville, Tennessee, and of the NCBA as a whole, for 2014.

The relationship reinforces Ram commitment to agriculture, demonstrated with last year’s two-minute “Farmer” video during the Super Bowl. Ram chief Reid Bigland said, “This is an important partnership for us as trucks are a hard-working part of everyday life for the more than 190,000 cattlemen who make up the NCBA.”

NCBA President Scott George added, “A relationship with Ram is a natural fit.  Trucks are products that cattlemen depend on for their livelihood each day.  Ram’s reputation for quality, durability, and dependability will exceed the expectations of our members.”

NCBA is the largest organization representing America’s cattle industry; its members manage 90% of the national fed cattle market and over 40% of the nation’s cow herd. Members will receive a discount on Ram trucks as well as other Chrysler vehicles.  Members will start to see Ram support of NCBA’s “Cattlemen to Cattlemen” television show on RFD-TV, the “National Cattleman” monthly publication, and the website.

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