Archive for February 5th, 2014|Daily archive page

The Jeep® Polar Quest at the 2014 Winter X Games

This January, the Jeep® brand returned to Aspen for the 11th consecutive year as an official partner of the Winter X Games. The extreme sports event is a natural fit for the adventurous spirit of the Jeep brand, and we were excited to return for this year’s games. Our on-site team had a variety of interactive experiences for game attendees, but the highlight of the weekend was a special Jeep Polar Quest RC race to give one lucky winner a brand-new Jeep Wrangler Polar Edition.

In order to win the vehicle, three contestants from our Jeep Polar Quest had to race special Axial RC Wranglers around a custom snow course. Each contestant was given three laps around the course, and we recorded the best lap time for each competitor. As an added challenge, if a contestant’s vehicle flipped or went over the snow barriers, that lap was disqualified. Once every competitor took his or her three laps, we compared the best lap times in order to determine the winner.

After some fierce competition and a few heartbreaking wipeouts around the hairpin turns of the Polar Quest RC Course, contestant Norman L. from San Francisco emerged victorious and became the new owner of a 2014 Jeep Wrangler Polar Edition.

To relive all the excitement of the race, make sure you check out the replay here and make sure you visit our Facebook page for additional photos from the 2014 Winter X Games.