Dodge Brings ‘Grab Life’ Experience to the Michigan Challenge Balloonfest June 27-29

June 18, 2008 10:40 AM EDT

— Free, three-day event lets consumers get in the driver’s seat to see how Dodge vehicles handle real world challenges on specially designed test tracks
— Dodge’s all-new crossover, the 2009 Journey, takes center stage on test track
— Dodge Challenger SRT8(R), back in Dodge line-up after 35 year absence, will be on display

What: Michigan residents have the chance get in the driver’s seat when the Dodge brand’s “Grab Life” tour comes to the Michigan Challenge Balloonfest, one of the premier summertime events in the state, June 27-29 in Howell, Mich., at the Howell High School complex. One of the highlights of the “Grab Life” tour will be the test track experience where consumers can get behind the wheel to put Dodge vehicles through real world driving situations, such as a slalom test, ABS brake zone, and speed bump and pothole suspension tests, designed to showcase the vehicles’ performance and handling attributes. The 2009 Dodge Journey, the brand’s all-new crossover, will be the featured vehicle.

Consumers will also have the chance to drive a Dodge Nitro and Dodge Charger. The Dodge Ram and Dakota pickup trucks will be put through their paces on a special track that will include water fording and hill climbing. In addition to getting behind the wheel, event attendees can visitthe Dodge “Grab Life” trailer to learn more about the full-line of Dodge products as well as visit the SIRIUS Listening Station, play video games, surf the Web for more information about Dodge at the Internet Cafe and peruse the Dodge Goods showcase. The “Grab Life” tour will also include displays of some of the brand’s newest models, including the highly anticipated all-new 2009 Dodge Challenger SRT8(R), Dodge Caliber SRT4 and Dodge Grand Caravan.

Consumers will also be able to test their knowledge in a Dodge trivia game and play Plinko to win prizes. Event attendees can leave with a souvenir of their day by posing for a photo in front of a backdrop of NASCAR drivers or the 2009 Dodge Challenger. Anyone interested in participating in the test drive experience must be 18 years or older with a valid driver’s license.

Who: Open to the public

When: June 27-29, 2008

The test track will be open during the following times:
— June 27: 4-9 p.m.
— June 28: 10 a.m.-9 p.m.
— June 29: 10 a.m.-9 p.m.

Where: Michigan Challenge Balloonfest Howell High School
Directions: The balloonfest takes place at the Howell High School
complex, with entrances on West Grand River Avenue, M-59 and Highlander Way.

Other: Area residents putting a variety of Dodge vehicles to the test on exhilarating driving courses, including waterfording and hill climbing.

Jodi Tinson
(248) 512-2944 (office)
(586) 219-0677 (cell)

%d bloggers like this: